The House of Fleurora
Fourteen years of floral craft — and a conviction that beauty is a discipline.
amélie
The Founder
“I wanted flowers to be taken as seriously as couture.”
Amélie Fleuriot trained in haute couture ateliers before turning to flowers — and it shows. The house she built runs on couture logic: obsessive sourcing, overnight preparation, composition by hand, and a finished piece that is inspected before it is ever seen by a client.
“A bouquet is a garment for a moment,” she says. “It must fit the occasion perfectly, and it must be constructed so beautifully that no one thinks about the construction at all.”
from farm to boutique
Freshness Is a Discipline
Dawn-cut stems, a two-degree cold chain, four temperature checks in transit and a full overnight rest before a single stem is arranged. It is a great deal of ceremony for a flower. We think you can see it.
Read the Freshness Ritual0+
Bouquets delivered
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Weddings & events styled
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Corporate & hotel clients
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Years of craft
The Journey
Fourteen Years, Six Chapters
2012
A Marble Counter
Fleurora opens as a single counter in the Garden District — one florist, one cooler, and a conviction that flowers deserve couture-level craft.
2015
The Atelier
We move into the atelier and introduce the overnight conditioning ritual that still defines our freshness standard.
2018
The Wedding Year
Sixty weddings in a single season. The Wedding Atelier becomes its own studio with a dedicated design team.
2021
Farm Partnerships
Direct partnerships with certified growers give us dawn-cut stems and a transparent, sustainable supply chain.
2023
The Boutique
Our flagship boutique opens — marble, brass and the scent of five hundred fresh stems, refreshed daily.
2026
Today
48,000 bouquets on. Every ribbon still tied by hand, every note still handwritten. Some things must never scale.
The People
Hands Behind the House
Amélie Fleuriot
Founder & Creative Director
Began with a single counter and an unreasonable standard.
The Atelier Team
Twelve Master Florists
Trained in the spiral technique; fluent in the four roles of a stem.
The Workshop
Where Mornings Begin
Conditioning, grading and composing — from 5 AM daily.
Voices
Words From Our Clients
“Fleurora didn't decorate our wedding — they composed it. Guests are still sending me photographs of the ceremony meadow a year later. I have never seen flowers hold a room like that.”
Isabelle FontaineBride, The Grand Palais Weddingcome and smell the peonies
Visit the Boutique
12 Jardin Avenue, The Garden District — open daily 10:00–20:00.
Plan Your Visit